Sökt på: Böcker av deborah j. macinnis
totalt 6 träffar
The Brand Benefits Playbook
In a world where countless organisations rely on data acquisition and management to learn more about their customers, what’s been lost is a genuine emphasis on customers and the …
Consumer Behaviour
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical …
Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to …
Brand Benefits Playbook
Consumer Behavior
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world …
Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach …